OUR DEDICATED solutions for
brands
looking for developing a f&b experience
Driver #1
AMBASSADOR
Definition of a Chef persona aligned with the brand identity
Selection and proposal of relevant/suitable profiles
Partnership negotiation and contractualisation
Definition and planning of the 360° strategy and its marketing & communication activations
Operational management of activation deployment
Creation and steering/management of a tailored KPI dashboard
Driver #2
retail development
Market study, catchment area analysis, and store location assessment, along with financial forecasting for the operation.
Targeting, customer segmentation, product offering structure definition, co-branding, merchandising, and packaging development.
Partnership negotiation and contractualisation.
Definition and planning of the 360° strategy and its activations.
Steering the point of sale (POS) development (logistics, production, e-commerce, HR, operating account, processes, back-office, productivity).
Operational management of marketing & communication activation deployment.
Creation and steering/management of a tailored KPI dashboard.
Driver #3
pop-up store
Deployment is identical to the retail development pillar. Key differences are:
Location selection strategy
Duration of the commitment
Increased in-store experiential deployment
Driver #4
product development
Definition of a Chef persona aligned with the brand identity
Selection and proposal of relevant/suitable profiles
Partnership negotiation and contractualisation
Product mix definition and distribution channels
Definition and planning of the 360° strategy and its marketing & communication activations
Operational management of activation deployment
Creation and steering/management of a tailored KPI dashboard
Driver #5
events
Definition of a Chef persona aligned with the brand identity
Selection and proposal of relevant/suitable profiles
Definition of event typology based on client needs (masterclass, participatory workshop, banquet, conference)
Partnership negotiation and contractualisation
Definition and planning of the 360° strategy and its marketing & communication activations
Operational management of activation deployment
Creation and steering/management of a tailored KPI dashboard