OUR EXPERTISES.
COMMUNICATION.
-Branding of the company and its different visual appearances (website, retail stores, presentations). Brand purpose, values, tagline, personality, promise, logos, color palette, typography. Boosted by generative A.I.
-Digital communication, from building the strategy to operating social networks (Facebook, Instagram, TikTok, X, YouTube, Linkedin, Google MyBusiness).
-Merchandising, from sourcing to development and implementation in-store, through a pool of identified suppliers.
-Packaging, from sourcing to tracking development and logistic management, through a pool of identified suppliers.
-P.R strategy definition and day to day management, thanks to a dedicated P.R agency and an important media network. Planning and developing events with high-hand journalists, securing of press releases, measuring of ROI.
-Events creation based on KCP, in-store and through all communications channels, in order to create redundancy on omnichannel experiences throughout the year (giftings, contests, tastings).
MARKETING.
-Business plan (Market studies, competitors studies, branding, brand positioning, mix marketing, marketing leverages, projected income statement, projected balance sheet, funding plan, cash flow forecast, break-even point). Boosted by predictive A.I.
-E-commerce website building & managing (Shopify, Squarespace, Wix, OVH).
-UX optimization (Hotjar).
-SEO optimization (Google Search Console, Google Trends, Google Analytics, Google Keyword Planner).
-SEA & SMA management (Google Ads, Meta Business, Google Ads Local Businesses, TikTok Ads Manager).
-Omnichannel CRM and smooth customer experience (Hey Pongo, Lightspeed, Klavyio).
FINANCE.
-Building & managing of finance management solution (PennyLane).
-Building & managing tailor made financial dashboard (COGs, OPEX, packaging development, merchandising development, P&L by door, WCR). Boosted by analytics A.I.
operational management.
-Process & company structuring (Organizational chart, units & department structuring through Google workspace, company’s code of conduct, on-boarding documents and methodology, KPI’s tracking by door & by employee). Boosted by conversational A.I.
-Back office management (Structuring and access control depending on management level, of the different files, documents, authorizations in the company, production forecasts, stock & inventories, through Google workspace, Google Drive, Inpulse).
-Project and development tracking (Through Google Sheets, creation of templates to implement and follow project and product development tracking).
-Company planning (Automations through Google Agenda and ToDoIst for product development, event organizations, automated reminders, automated meetings per departments, subjects, projects or management level).
